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WNBA players win better pay, increased marketing and more family benefits with new CBA

The WNBA and the WNBAPA reached an agreement on a new, eight-year collective-bargaining agreement (CBA) Tuesday, and the players picked up some significant wins in negotiations. WNBA players will receive better pay, more marketing opportunities and increased family benefits as part of the new agreement.

The league announced the news in a release Tuesday, in which it said the new CBA is aimed at improving “the overall player experience.”

The 2020 CBA features significant investments by the league and its teams aimed directly at increasing player salary and compensation, improvements to the overall player experience, resources specifically designed with the professional female athlete in mind, as well as a commitment to implement an integrated marketing plan league-wide.