Nearly two years after dropping its longtime name and logo under pressure, the Washington Football Team announced it would rebrand as the Commanders, in a nod to the region’s links to the armed forces.
The name, announced on NBC’s “Today” show on Wednesday, was chosen after the team received more than 40,000 submissions from fans online and through the mail. The team then boiled a list of 1,200 unique names down to 50, and those were tested in market research groups filled with fans, season ticket holders, former season ticket holders, politicians, current and former players and other groups.