SI.com · Feb 22, 2022
Winter Olympics Deliver Smallest Viewing Audience Ever
The 2022 Beijing Olympics saw the smallest audience of all time for NBCUniversal, with the Games averaging a reported 11.4 million viewers across all platforms during primetime, per The Hollywood Reporter.
That represents a 42% drop compared to the 2018 Winter Games, and a 26% decrease compared to last year’s Tokyo Olympics. The ratings decline is on par with the general decline of network television ratings over the past four years, and consistent with previous Olympics trends.