Those within the name, image and likeness industry knew this was coming. But even they couldn’t have expected this.
A college football quarterback, dubbed as a future NFL first-round pick and Heisman Trophy favorite, rakes in thousands of dollars in endorsement and commercial deals only to spiral into oblivion during the actual season.
Three months into the NIL era, here we are. Oklahoma QB Spencer Rattler, the recipient of high preseason praise and an estimated $200,000 in NIL ventures, was benched for a true freshman. Forget about the first round and the Heisman—Rattler appears to have, in all likelihood, lost his starting job.