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Why the NFL's new 'Madden' deal is about more than video games

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Morning, friends, and welcome to the weekend! Got big plans? … yeah, me neither.

One thing I will be doing, this weekend and for the foreseeable future, is playing Madden, the NFL’s signature video game. Under a new extension announced Thursday, EA Sports will keep producing Madden titles through at least 2025.

The Madden deal will reap an estimated $1.6 billion for the league and players, but really, unless you stand to get a check, who cares about that?