Back to the Top News Newsfeed

Why the NBA's G League Ignite has not lived up to its promise

Related Topics: NBA, NBA G League Ignite, Adam Silver

NBA commissioner Adam Silver wasn’t entirely transparent this past Saturday when he called into question the future of the G League Ignite.

The introduction of new name, image and likeness opportunities for college athletes is far from the only reason that the need for the Ignite has diminished. The G League has also failed to deliver on its goal of turning the Ignite into an ideal developmental alternative to the NCAA model.

The roots of the Ignite trace back to October 2018 when the NBA unveiled a new plan to enable top high school prospects to get paid without illicit bag men or bidding wars.