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Why NCAA changes won't only benefit top-tier schools like Alabama

But some Alabama booster will just buy all the recruits … the smaller schools don’t stand a chance … college athletics is forever ruined...

That’s the wailing you are hearing now that the NCAA will allow players to profit off their name, image and likeness.

The theory: Some crazy Bama backer will promise a top recruit piles of cash to endorse the company he or she owns, not because there is any bottom-line value, but to help the Crimson Tide win. So you get Tua Tagovailoa (or insert name of anonymous four-star offensive tackle) as the official spokesman of Houndstooth Business Consulting.