Anytime anyone — NFL Pro or Average Joe — logs into a sports betting app, his location is immediately available on a dashboard for integrity analysts to view.
How pinpoint is the placement?
“A three-foot radius,” said Matt Holt, founder and CEO of U.S. Integrity, which has partnered with nearly every major sports organization and sports book in North America to monitor for any irregularities up to and including fraud, point shaving or game fixing.
Essentially, they don’t just know who you are but where you are. It means if an athlete logs in while at a team facility — which the NFL prohibits even if they are betting on another sport — they will be almost instantly caught.