As Mike Forde built out a sports performance company—consulting for championship-seeking teams like the NBA’s Spurs; the NFL’s Falcons, Rams and 49ers; along with Olympians and Tour de France winners, and serving as an exec at Chelsea FC—he developed a research arm. The goal: to examine hiring trends in various sports in order to better advise the executives and coaches they consult for. Sportsology is what Forde calls it.
He mentioned this on a separate call, for another story, as another NFL hiring cycle began to take shape starting with a rash of firings late into last season, four taking place before the calendar turned to December.