For decades the L.A. Open was one of the most exclusive events on the PGA Tour, with a star-studded field at the iconic Riviera Country Club. It’s where the stars hung out. Humphrey Bogart was a member and Mark Wahlberg, Adam Sandler and Larry David all routinely tee it up at “The Riv.”
Now known as the Genesis Invitational, the event has continued to thrive. So much so that it’s been elevated to Invitational status, with Tiger Woods playing host. The tournament is now in line with The Arnold Palmer Invitational and The Memorial Tournament (Jack Nicklaus) as the three non-majors with more on the line than any others on the season schedule.