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What does the PGA Tour-SSG investment mean for golf fans?

Related Topics: PGA Tour, Scottie Scheffler

Virtually all of the world’s best players — Scottie Scheffler, Jon Rahm, Rory McIlroy, Viktor Hovland, Brooks Koepka — will tee it up this weekend. The problem for golf fans is they won’t be anywhere near one another. The PGA Tour is in California at the AT&T Pebble Beach Pro-Am, while LIV Golf, the Saudi-funded breakaway tour that claims Rahm, Koepka and others, is in Mexico at Mayakoba. And thanks to ongoing Justice Department interest in professional golf, the tours could remain divided into 2026.

As it stands, the full collection of the world’s greatest players will meet only four times a year — at the majors, assuming LIV’s finest are eligible — and the PGA Tour’s Wednesday announcement of outside investment from a consortium of professional sports team owners (the Strategic Sports Group) will do nothing to change that.