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What Boycotts? MLB Sends Message About Early Viewership Numbers: TRAINA THOUGHTS

1. Major League Baseball would like you to know that after the first 18 days of the 2021 season, its streaming service, MLB.tv, is experiencing some impressive viewership gains.

The league sent out a very lengthy press release filled with tons of numbers and data on Monday.

The two most important stats are:

  • MLB.tv viewership minutes is up 18% from 2020 and 43% from 2019.
  • Total games watched is up 22% from last year and 35% compared to 2019.

The press release also touted increased ratings for MLB Network and ESPN’s Sunday Night Baseball.