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'We’re Not Running Sports to Primarily Make Money': NIL Hearing to Put Collegiate Revenues in Spotlight

One of the nation’s most respected university presidents plans to tell Congressional lawmakers on Tuesday that college programs do not sponsor athletics with the purpose of generating revenue.

“The business model for college athletics is greatly misunderstood by the public,” Wisconsin chancellor Rebecca Blank says in written testimony. “We’re not running sports to primarily make money.”

Sports Illustrated obtained the 1,700-word testimony that Blank submitted ahead of a hearing Tuesday on name, image and likeness before the U.S. Senate Committee on Health, Education, Labor and Pensions. While she agrees that NIL reform is needed, Blank plans to tell senators that an unchecked athlete-compensation model could adversely impact Olympic sports and that athletes are already given a “generous package” of benefits that includes thousands of dollars in education, unlimited meals, state-of-the-art medical care and other on-campus resources—many of which normal students do not receive, she notes in the testimony.