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Victor Wembanyama Buzz Has San Antonio Businesses Eager to Cash In

Mark Burnett can’t get Victor Wembanyama out of his head. Well, he could, but it would be like taking a knife to the “Mona Lisa.”

Burnett, a San Antonio Spurs superfan, had Joe Barajas, a well-known local barber, shear Wembanyama’s likeness into the side of his head just over a week ago. He, like pretty much everyone else in the basketball world, had been expecting the Spurs to select Wembanyama No. 1 overall in the N.B.A. draft on Thursday.

“I wanted to show Victor something special, that the city of San Antonio already loves him,” Burnett said at a draft night party at the Spurs’ home arena, moments before San Antonio indeed selected Wembanyama, who had shared a photo of Burnett on his Instagram account.