USC commit Malachi Nelson is the No. 2 recruit in the 2023 class behind only Arch Manning. Unlike Manning, he has decided to cash in on name, image and likeness deals already.
Nelson told ESPN’s Pete Thamel that he expects to agree to nearly a million dollars in endorsement deals by the time he enrolls at USC after the 2022 season. He also shared that he already signed an NIL deal with The h.wood Group, a Los Angeles-based global hospitality firm with more than 30 restaurants and clubs.
“It’s cool to be a part of it and be at the front of everything that’s happening, especially in the high school space,” Nelson told ESPN.