U.S. Figure Skating has hired Matt Farrell as its CEO, tasking the longtime sports executive with leading the governing body into an Olympic year in which the American team will be favored to win gold in multiple disciplines at the Milan-Cortina Games.
The organization announced his hiring on Tuesday.
The 56-year-old Farrell spent 13 years as the chief marketing officer for USA Swimming, along with two stints working for the U.S. Olympic and Paralympic Committee. He more recently served as the executive director of World Long Drive and started his own marketing firm, Farrell Sports, with several clients involved in the Olympic movement.