Compliments started rolling in for rookie Bella Alarie on Dallas Wings media day.
Between questions about the upcoming WNBA season, the No. 5 draft pick standout was drawing attention from teammates to her feet. Alarie, a newly signed Under Armour athlete, was sporting a customized pink colorway of the UA HOVR Breakthru—the brand’s new basketball shoe, named appropriately for its impact on and off the court.
On Sept. 17, Under Armour released the shoe, its first performance basketball sneaker developed specifically for the female athlete and designed by women. The landmark sneaker is part of UA’s commitment to deepen its investment in women’s sports with an eye on growing and supporting female athletics.