Welcome to The Weekly Takedown, Sports Illustrated’s in-depth look at MMA. Every week, this column offers insight and information on the most noteworthy stories in the fight world.
UFC pay-per-view prices are increasing from $74.99 to $79.99 in 2023. The price was already too expensive, but it is becoming borderline unaffordable to watch the premier UFC events, a risky decision when more people than ever are watching.
The cost has increased steadily since the $59.99 price point in 2019, and the move means a bigger profit for UFC and Disney, the parent company of ESPN+.