With most bouts, UFC president Dana White stands at the dais or in front of a bank of cameras and microphones and sells the fight that is coming up, the one on Saturday that you can’t afford to miss. He loves the fight, White will tell you, and the guys hate each other.
How can it possibly miss?
Ever been in a car dealership when the salesperson has passed you off to one of the managers, who is furiously scribbling numbers on a paper and talking faster than Usain Bolt runs? Well, most of the time that’s what White is like when he’s pitching his show.