For a long time, sponsored content on Twitter has often been reserved for some of the most powerful sports leagues and media companies in America.
Promoted video tweets from the likes of the NFL, PGA Tour and ESPN conveniently find their way onto a user’s timeline featuring pre-roll advertisements that Twitterers must watch to access the content. The revenue from those ads is then shared by both Twitter and the publishing companies in a money-making venture that produces upward of seven-figure campaigns.
Soon, college athletes can access this cash cow.
The social media company is partnering with Opendorse in a revenue-sharing venture to allow college athletes to monetize their content through Twitter’s video sponsorship platform Amplify.