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Tom Brady Lands Endorsement Deal With Subway, Which He Wouldn’t Eat in a Million Years

Although Tom Brady’s dietary philosophy could generally be described as “eat fresh,” anyone familiar with his incredibly restrictive TB12 diet knows he wouldn’t be caught dead in a Subway. And yet, according to Terry Lefton of Sports Business Journal, Brady has signed on to be the newest pitchman for the sandwich chain.

Brady has already shot a Subway ad, which is expected to debut in about a month, Lefton reports, but it won’t feature him holding a sandwich.

Bringing the notoriously health-conscious Brady on board makes sense for Subway as it tries to rebuild its image as a healthier alternative to other fast food.