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Tom Brady does his best James Bond in new mattress ad

Tom Brady makes a great James Bond. We know thanks to his new ad for Simmons’ Beautyrest Black mattresses.

MORE: Brady's NFL life, in photos

"In a television ad breaking this week from agency KBS that is a decided homage to James Bond, Brady checks into an upscale hotel and shown to his room containing little beyond the Beautyrest Black," SportsBusiness Daily reports.

The Patriots quarterback secret agent needs nothing else. “Not a thing."

Simmons marketing exec Jeff Willard told SBD, “We’re delivering the message here that sleep is the ultimate luxury, so spending on that is more important than a luxury car or watch.