A Tom Brady 2002 Topps Finest X-Fractor hit $118,000 at auction on Monday, according to the Associated Press.
The AP noted the card was one of only 20 for that insert, thus putting a premium on the price tag.
The 2002 Topps Finest set was released after Brady won the first of his seven Super Bowls. He threw for 2,843 yards and 18 touchdowns in the regular season before helping guide the New England Patriots on an improbable title run.
As one would expect, Brady's trading cards have become hot commodities, especially when it comes to his rookie ones.