Coaches always preach to their players about not giving an opposing team "bulletin board material" prior to a game. Who's supposed to tell coaches not to do that?
Prior to Sunday's game between the Baltimore Ravens and Tennessee Titans, some members of the Ravens staff, including head coach John Harbaugh, exchanged words with Titans cornerback Malcolm Butler. Whatever was said appeared to have a motivating effect for Tennessee.
"They set the tone of the game from being out there from doing just that," A.J. Brown said to Pro Football Talk's Mike Florio. "They told us what type of game it was going to be.