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Tim Grover Q&A: Michael Jordan, Kobe Bryant and Winning

Tim Grover’s résumé is the stuff of legends.

Grover, the CEO of Attack Athletics, has called Michael Jordan, Kobe Bryant, Dwyane Wade and countless other superstars clients. Now he is a best-selling author. After releasing his first book, Relentless, eight years ago, he is back with a new one, W1nning,that shares stories on the competitive mindsets of Jordan and Bryant.

Sports Illustrated spoke to Grover about his new book, working with Jordan and Bryant and much more.

This interview has been condensed and edited for clarity.

Sports Illustrated: Relentless was a huge success.