Imagine going about your everyday life. Suddenly your sports hero from MLB, the NBA and the NFL walks into the room. How would you react?
That's the head-snapping moment behind some terrific new commercials by American Family Insurance starring Yankees legend Derek Jeter, new Warriors star Kevin Durant and J.J. Watt of the Houston Texans.
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The Captain is the big surprise "get" for this year's campaign by award-winning ad agency BBDO, New York. Durant and Watt previously starred in American Family ads by BBDO last year.