Matheus Gustavo arrived for his second day of work at a hat shop in Rio de Janeiro wearing a black New York Yankees cap. His new job, for the most part, was selling Yankees hats. On the displays around him, about three out of four caps promoted that baseball team in the Bronx.
Yet Mr. Gustavo had a confession. He had worn a Yankees hat for years, he said, “but I never knew the real reason for the NY.”
When told the Yankees were a baseball team, the 23-year-old looked unimpressed. “Ah,” he responded. “It’s more about soccer here.