Despite Harpreet Rai’s favorite childhood NBA team, the Minnesota Timberwolves, not appearing in the league’s restart, Rai, the CEO of Oura, will be watching the resumption as intently as anyone. Amid the NBA’s thorough 100-plus page health and safety manual is a section on wearable devices, and though the Oura ring isn’t explicitly mentioned in the exhaustive memo, the company has partnered with the league and the ring could potentially be one of the most important technological devices found across the ESPN Wide World of Sports campus.
Players in the NBA’s bubble will have the option to wear Oura’s titanium ring, which costs the general public upwards of $300.