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The State of Sports Media, Summed Up by the Reaction to Tom Brady’s Tuck Rule TikTok

1. I have always said that I am not anti-clickbait. I’ve often admitted to using clickbait on Twitter to sell columns. I don’t always think clickbait is bad.

However, there’s a difference between clickbaiting and deliberately stripping a joke of context to make it into a news story.

Yesterday, in a TikTok video, which was a stitch with Justin Bieber, who asked his followers to “tell him something honest,” Tom Brady said, “The tuck rule game against the Raiders, might have been a fumble.”

First off: MIGHT HAVE BEEN. Not “was.”

Second, if you watch the video, in which Brady looks around to see whether anyone can hear him before dropping his “confession,” it’s so clear that the future Hall of Fame quarterback is kidding around.