Dancers wearing full-face bandages could be seen throughout the Weeknd's Super Bowl LV halftime performance and they attracted plenty of attention on social media.
But what was the significance of the outfits?
When the Weeknd started promoting his "After Hours" album in 2019, the Weeknd began creating a red-jacketed, busted-nose character who was dealing with a bad-night-in-Las-Vegas storyline.
“This character is having a really bad night, and you can come with your own interpretation of what it is," the Weeknd told Variety in April 2020. "The significance of the entire head bandages is reflecting on the absurd culture of Hollywood celebrity and people manipulating themselves for superficial reasons to please and be validated.