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The Reno Experiment: Inside Vivek Ranadivé's Grand Scheme

When Dave Arseneault Jr. received the email, back in the fall of 2014, he assumed it was a mistake.

At the time, Arseneault was 28 and living in Grinnell, Iowa, a town of 9,000 an hour from Des Moines that dubs itself—somewhat aspirationally—the Jewel of the Prairie. It’s the kind of place where you leave your doors unlocked, you can walk most anywhere in 15 minutes, and the nicest hotel is a converted middle school.

Arseneault liked it. He also didn’t know much else. He had played basketball at Grinnell High, then at Grinnell College, the Division III liberal arts school on the north side of town, starring as a slow-but-savvy 6' 1" point guard.