It's a Tuesday in late June, and all over Oklahoma City, email inboxes are about to catch fire. When the subject line "Russell Westbrook's Summer Hype House Party" hits the accounts of Thunder season-ticket holders, prominent local businesspeople and other connected fans, only the first 500 to click on a link will get on the RSVP list for the June 30 event. The final line of the invite reads, "The FOMO will be real."
Word of the party starts circulating around Oklahoma City immediately, with most people curious -- and confused. The invitation is vague; no address is included, and it won't be sent to confirmed guests until 24 hours before the party.