How do you innovate a hobby that’s over 100 years old? It’s not easy. You have to think outside the box and find new ways to deliver value. Credit where it's due—Fanatics has put in real effort here and, for the most part, they’ve nailed it. From the MLB Debut Patch to the Social Media Followback redemption, they’ve introduced new twists that actually feel fresh.
The latest: the Bowman Red Rookie.
Here’s how it works. A select number of rookie cards in Bowman products will carry a red RC logo. Starting in November, those cards become eligible for some big prizes.