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The One Big Mistake WWE is Making With Rob Gronkowski

SI.com’s Week in Wrestling is published every week and provides beneath-the-surface coverage of the business of pro wrestling.

Gronk’s SmackDown Debut Fails to Impress

After watching the opening segment of Friday’s SmackDown, one takeaway was abundantly clear: Rob Gronkowski is destined to be the next celebrity to fail in WWE.

Gronkowski created unforgettable moments in the NFL with the Patriots, both with his play and off the field with his personality. But none of that was evident Friday on SmackDown.

Writing off anyone, particularly someone with Gronkowski’s charisma, after only one night is certainly shortsighted.