Dawn Staley has seen the same photos you have. Of weight rooms alongside near-empty rooms, and soggy meals alongside buffets, and “swag bags” alongside each other. All physical representations of what the NCAA has admitted are “inexcusable” inequities between its men’s and women’s basketball tournaments.
But Dawn Staley would like to talk about a Twitter handle. And she’s onto something.
The most popular social media brand that the National Collegiate Athletic Association owns is @marchmadness. Its display name, “NCAA March Madness,” is the colloquial term for the wildly entertaining college basketball played this month.