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The Long, Strange Relationship Between the Super Bowl and Hollywood

When Super Bowl LVI kicks off at SoFi Stadium in Inglewood, Calif., it will symbolize a homecoming of sorts. After all, 55 years ago the very first Super Bowl played out in the balmy shadow of the HOLLYWOOD sign as well. A lot has changed since then—both in terms of football’s ascent as the national pastime and the size and scale of big-studio blockbusters—but the NFL and movie industry have, in many ways, matured into hand-over-fist success stories, side by side. In fact, you could say that the first Big Game between the AFL and NFL champions at the Los Angeles Coliseum was its splashy Tinseltown premiere.