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The latest move by the Knicks to pull themselves out of the NBA’s basement involves hiring an advertising executive named Steve Stoute to rebrand the Knicks as cool, not only in the eyes of fans but also for prospective players. (Not coincidentally, this moves comes shortly after Kevin Durant said on New York’s biggest hip-hop station that the Knicks aren’t “cool.”)
It’s another instance of the Knicks putting a bandaid on an axe wound. Everyone outside Madison Square Garden knows the reason the Knicks aren’t perceived as cool or an attractive free agency destination is because their owner is a moron who hires other morons and continues to run the worst organization in the NBA.