The NFL owners’ decision on Wednesday to officially legalize the “tush push” play was met with cheers from Philadelphia Eagles fans around the world. But for Deanna Slamans—a self-taught graphic designer and serial e-commerce entrepreneur based in Hershey, Pa.—the news carried special significance.
That’s because Slamans is currently first in line to trademark the phrase “tush push,” having filed her application in November 2023—just weeks before the Eagles submitted theirs through the NFL’s trademark division. Slamans also owns the domain TushPush.com, which showcases her collection of themed merchandise, including shirts, onesies, Christmas ornaments and other paraphernalia.