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The Concacaf Gold Cup's Big-Picture Prestige Problem—and a Potential Solution

It’s the evening of Aug. 1. Imagine that the referee has blown his whistle at last. The unbearable tension has been relieved and the U.S. men’s national team has just won the 16th Concacaf Gold Cup final. Maybe the Americans beat Mexico, or maybe it was someone else. It doesn’t matter. Tonight is about the title and that distinctive golden trophy, which will be lifted joyously before a sell-out crowd at the new Allegiant Stadium in Las Vegas.

The party is just getting started. For the American players, this continental championship is a career highlight, a validation and an achievement that will be regarded as a cherished memory and status symbol long after they’ve retired.