Urban Meyer is a bully. That’s been true for a long time. It’s a character trait, if not an outright strategy.
In football, especially the college level, it is neither rare nor necessarily negative. It wasn't for Meyer. It fueled his enormous success — three national titles — far more than any schematic advantage.

He bullied his players, and bullied his assistant coaches, and bullied administrators, and bullied the truth, mostly. Whatever Meyer thought would lead to victory was his truth and thus the truth everyone around him had to accept.