MIAMI — In a moment that brokers across the secondary market spectrum predicted as early as Monday, Super Bowl LIV tickets reached the highest average price in NFL history on Friday morning.
According to fresh TicketIQ data, the total average of all Super Bowl LIV tickets spiked to an average of $10,385 at one point Friday. That represents the costliest peak for any game ticket in NFL history, surpassing the overall per-ticket average achieved for the Super Bowl XLIX matchup between the New England Patriots and Seattle Seahawks. Super Bowl XLIX saw ticket demand driven by speculators who miscalculated the market, booking an astronomical number of pre-sales that sent prices skyrocketing when demand significantly outstripped supply.