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Super Bowl 2025: Chiefs have become the NFL's villains, and they're good with it

NEW ORLEANS — You're rooting against the Kansas City Chiefs in Super Bowl LIX. Everyone knows. The Chiefs themselves are aware too.

"People hate the Chiefs?" tight end Travis Kelce said with a wide smile at Super Bowl Opening Night on Monday. "I didn't know that."

There's no question that for most NFL fans, there is a clear villain for this Super Bowl and ... well, a more palatable team to root for. It's hard to turn the Philadelphia Eagles into a somewhat likable underdog, but the Chiefs have done it.

The bigger question might be how it happened.