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Super Bowl 2025: Chiefs have become the NFL's villains, and they're good with it

NEW ORLEANS — You're rooting against the Kansas City Chiefs in Super Bowl LIX. Everyone knows. The Chiefs themselves are aware too.

"People hate the Chiefs?" tight end Travis Kelce said with a wide smile at Super Bowl Opening Night. "I didn't know that."

There's no question that for most NFL fans, there is a clear villain for this Super Bowl LIX and ... well, more palatable team to root for. It's hard to turn the Philadelphia Eagles into somewhat likable underdog, but the Chiefs have done it.

The bigger question might be how it happened.