Are ads that address economic issues, from high inflation and high housing prices, the successor to last year’s “in these unprecedented times?”
Although this year’s Super Bowl commercials have been largely upbeat, several touched on undercurrents of financial stress. In its ad, E-Trade tried to persuade its long-retired spokesbaby to return by explaining that consumers are “getting crushed by inflation.” The actor Ewan McGregor, in Expedia’s commercial, pleaded with viewers to ditch their fixation with spending on “stuff” (while encouraging them to spend on vacations).
Rocket Mortgage aired a nightmare scenario for many people shopping for a home, narrated by the actress Anna Kendrick.