When the NFL announced a full-on Christmas Day tripleheader for 2025, two games streaming on Netflix and a third airing on Amazon, it wasn’t just holiday programming. It was a strategic flex from a league that clearly understands it isn’t just winning. It’s dominating.
The move marks the first time the NFL has ever scheduled a Thursday Christmas slate. But let’s be honest: last year’s Netflix doubleheader already told us what was coming. The Chiefs-Steelers and Ravens-Texans matchups pulled in over 24 million viewers each.