Stephen Curry has come a long way since releasing his first signature sneaker with Under Armour in 2015. The Warriors superstar is following in the footsteps of Michael Jordan and will launch his own sneaker division: the Curry Brand. The new line will give Curry the chance to build his own roster, have his own logo and create apparel, footwear and accessories across multiple categories including basketball and golf, with continued expansion in future seasons, such as running and women’s.
Curry spoke to Sports Illustrated about launching his own brand and why the time was right.