WWE shows return to the road in less than a month, starting mid-July in Texas.
The connection with the crowd has been sorely missing from the product on a weekly basis for the past 15 months. Although there was a glimmer of hope at WrestleMania 37, which followed the Super Bowl at Tampa’s Raymond James Stadium with a limited crowd, the upcoming slate of shows will be full capacity, hitting its summer crescendo with SummerSlam in August at Allegiant Stadium in Las Vegas.
Stephanie McMahon, who is WWE’s chief brand officer, is grateful that the key ingredient to WWE’s success is soon returning.