When Washington’s NFL franchise decided to drop its longstanding nickname last year, it inserted a placeholder that was so bland and boring it didn’t seem real: Washington Football Team.
At first, it sounded laughable. It was like the marketing department worker in charge of coming up with a name forgot to do the assignment, and when confronted by the boss, the employee blurted out, “Ah, Washington … Football Team?”
Then, over the course of the 2020 season, it grew on me.