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Sports Business: Movement Builds to Honor Greg Louganis on a Wheaties Box

When Julie Sondgerath learned from the premiere of the HBO documentary “Greg Louganis: Back on Board” this month that Louganis, the transcendent Olympic diver, had never been on the cover of a Wheaties cereal box, she started a petition drive on Change.org to demand that General Mills correct an omission that has lasted more than 30 years.

She had watched a scene almost midway through the film in which Louganis is looking at a display of Wheaties boxes with Olympic athletes on them: Amy Van Dyken, Laura Wilkinson and Brooke Bennett. All deserving. But where was Louganis?