While the prospects of name, image and likeness, better known as NIL, has taken the sport down a notch or two, there are still some very cool features that come from the new method to pay players.
One form of NIL that is pairing athletes with cool sponsor deals is professional sports teams running NIL programs. The Chicago White Sox have brought back their NIL program, dubbed as CHISOX Athletes. Being in the program, athlete partners will receive branding opportunities across White Sox platforms, a professional photoshoot at a Chicagoland venue and custom gear. Athletes in their first year with the CHISOX Athlete program will also get to throw out the first pitch before a game, and watch that game in a suite.